Sears Days – Best Sellers
Multi-Category Promotional Email Campaign · Sears Canada
Campaign concept, branding, logos, and overall creative direction were developed by Sears Canada’s senior designers and art directors. I worked as part of the production team, executing creative briefs and producing the finished digital campaign assets.
PROJECT OVERVIEW
This Sears Days – Best Sellers email was part of Sears Canada’s national promotional email program, featuring best-selling merchandise and sale offers across multiple retail categories. Working from established creative direction, supplied campaign assets, promotional messaging, and product content, I produced the finished email as part of the Sears Canada production team.
MY ROLE
My role focused on digital production and execution, including multi-category layout production, product imagery, pricing and savings placement, promotional hierarchy, merchandise organization, category navigation, HTML/CSS implementation, campaign revisions, and preparation for email deployment.
DETAIL CLOSE-UPS
CAMPAIGN HEADER
Sears Days event branding, promotional messaging, and primary retail navigation
BEST SELLERS GRID
Multi-category product merchandising, pricing, savings, and call-to-action hierarchy
CATEGORY NAVIGATION
Featured departments and navigation designed to move shoppers across multiple product categories