Major Appliance Event
Promotional Email Campaign · Sears Canada
Campaign concept, branding, logos, and overall creative direction were developed by Sears Canada’s senior designers and art directors. I worked as part of the production team, executing creative briefs and producing the finished digital campaign assets.
PROJECT OVERVIEW
This Major Appliance Event campaign was part of Sears Canada’s national digital marketing program. Working from an established creative brief, supplied campaign assets, promotional offers, and art direction, I produced the finished email as part of the Sears Canada production team.
MY ROLE
My role focused on digital production and execution, including layout production, appliance product imagery, pricing and savings placement, promotional hierarchy, product merchandising, HTML/CSS implementation, campaign updates, revisions, and preparation for email deployment.
DETAIL CLOSE-UPS
CAMPAIGN HEADER
Event branding, promotional messaging, and retail navigation
FEATURED APPLIANCE PRODUCT
Primary product imagery, pricing, savings, and promotional hierarchy
PRODUCT MODULE
Supporting merchandise, offer details, and call to action