Outdoor Living
Seasonal Promotional Email Campaign · Sears Canada
Campaign concept, branding, logos, and overall creative direction were developed by Sears Canada’s senior designers and art directors. I worked as part of the production team, executing creative briefs and producing the finished digital campaign assets.
PROJECT OVERVIEW
This seasonal Outdoor Living campaign was part of Sears Canada’s national digital marketing program. I received the creative brief, campaign assets, and visual direction from the art director, then produced the finished email according to those specifications.
MY ROLE
My role focused on digital production and execution, including layout production, image preparation, product and pricing placement, promotional hierarchy, HTML/CSS implementation, campaign updates, revisions, and preparation for email deployment.
DETAIL CLOSE-UPS
CAMPAIGN HEADER
Seasonal headline and brand styling
FEATURED PRODUCT
Primary product area and offer hierarchy
PRODUCT MODULE
Product, pricing, and call to action