Sears.ca Big Brand Sale
E-commerce Homepage Campaign · Sears Canada
Campaign concept, branding, logos, and overall creative direction were developed by Sears Canada’s senior designers and art directors. I worked as part of the production team, executing creative briefs and producing the finished digital campaign assets.
PROJECT OVERVIEW
This sears.ca homepage campaign combined a national promotional hero with category merchandising and retail navigation. Working from established creative direction and supplied campaign assets, I produced the homepage promotional creative and supporting merchandising modules as part of the Sears Canada production team.
MY ROLE
My role focused on digital production and execution, including homepage layout production, promotional imagery, merchandise presentation, offer hierarchy, calls to action, image preparation, HTML/CSS implementation, campaign revisions, and preparation for deployment on sears.ca.
DETAIL CLOSE-UPS
HOMEPAGE HERO
Big Brand Sale promotional creative combining campaign messaging, featured merchandise, savings, and a primary call to action
CATEGORY MERCHANDISING MODULE
Footwear promotion combining offer hierarchy, product assortment, merchandising, and a clear retail call to action
CATEGORY NAVIGATION
Department links supporting movement from the promotional hero into key retail categories