Sears Days
Multi-Department Promotional Email Campaign · Sears Canada
Campaign concept, branding, logos, and overall creative direction were developed by Sears Canada’s senior designers and art directors. I worked as part of the production team, executing creative briefs and producing the finished digital campaign assets.
PROJECT OVERVIEW
This Sears Days campaign was part of Sears Canada’s national promotional email program, featuring sale offers and merchandise across multiple retail departments. Working from an established creative brief, supplied campaign assets, promotional messaging, and art direction, I produced the finished email as part of the Sears Canada production team.
MY ROLE
My role focused on digital production and execution, including multi-department layout production, product imagery, pricing and savings placement, promotional hierarchy, merchandise organization, category navigation, HTML/CSS implementation, campaign updates, revisions, and preparation for email deployment.
DETAIL CLOSE-UPS
CAMPAIGN HEADER
Sears Days event branding, promotional messaging, and primary retail navigation
PROMOTIONAL PRODUCT GRID
Multi-department merchandise, pricing, savings, and call-to-action hierarchy
CATEGORY NAVIGATION
Featured departments and navigation designed to move shoppers across multiple product categories