Spring LOOK!
Fashion & Lifestyle Email Campaign · Sears Canada
Campaign concept, branding, logos, and overall creative direction were developed by Sears Canada’s senior designers and art directors. I worked as part of the production team, executing creative briefs and producing the finished digital campaign assets.
PROJECT OVERVIEW
This Spring LOOK! campaign was part of Sears Canada’s seasonal fashion and lifestyle marketing program. Working from an established creative brief, supplied campaign assets, product imagery, promotional messaging, and art direction, I produced the finished email as part of the Sears Canada production team.
MY ROLE
My role focused on digital production and execution, including layout production, fashion and lifestyle imagery, product placement, promotional hierarchy, retail navigation, image preparation, HTML/CSS implementation, campaign updates, revisions, and preparation for email deployment.
DETAIL CLOSE-UPS
CAMPAIGN HEADER
Seasonal branding, editorial styling, and promotional messaging
FEATURED FASHION STORY
Lifestyle imagery, merchandise presentation, and promotional hierarchy
PRODUCT MODULE
Product selection, retail navigation, promotional messaging, and calls to action